Bespoke software · Digital systems · Product design

Software shaped around how your business actually works.

Standard28 designs focused websites, operational tools and connected digital products for businesses that have outgrown disconnected forms, spreadsheets and off-the-shelf software.

Strategy · UX · Software · Automation · Ongoing care

S28One coherent
system
CustomerEnquire · book · buy
OperationsWork · track · fulfil
BusinessSee · decide · improve

A different starting point

Start with the business.
Then build what fits.

Standard28 studies how customers move, where staff repeat work and which tools no longer join up. The result is a focused digital system designed around the reality—not a template imposed on it.

What Standard28 creates

The customer experience and the operation behind it.

01↗

Customer experiences

Websites, booking journeys, customer portals, ecommerce and service tracking.

OutcomeA clearer route from first visit to confident action.

02◎

Business operations

CRM systems, job workflows, staff dashboards, stock, reporting and internal tools.

OutcomeLess repeated admin and one reliable view of the work.

03⌁

Connected products

Payments, notifications, integrations, mobile experiences, QR systems and automation.

OutcomeTools that exchange information instead of creating gaps.

04○

Ongoing care

Hosting, monitoring, improvements, support and long-term product maintenance.

OutcomeA system that stays useful as the business changes.

TECHSUGI

Working prototype · Pilot phase

Flagship working prototype

The operating system for independent repair.

Standard28’s latest working software prototype, currently being shaped with an independent London repair business.

Techsugi began with a practical question: what would happen if a repair business’s website, enquiries, workshop, customer communication, stock and payments were designed as one coherent journey?

Standard28 is developing the answer with ANYTECH, an independent repair shop in Hammersmith.

ANYTECH / CUSTOMER

Start with the device.
We’ll guide the rest.

PhoneLaptopTablet
TECHSUGI / REPAIR DESK

TS-1048 MacBook Pro Diagnosis

TS-1047 iPhone 15 Approved

  • Online diagnosis and booking
  • Connected repair CRM
  • Quotes and digital approvals
  • Live customer progress
  • Workshop administration
  • Ecommerce and inventory
  • QR and barcode operations
  • Owner onboarding and configuration

Different industry. Same principle: understand the work, then connect the journey.

Discuss a system for my business →

How Standard28 works

Guided from first problem to working product.

You do not need to arrive with a technical specification. Standard28 turns the business context into a clear, controlled route forward.

  1. 01

    Discover

    Understand the business, customers, current tools and operational friction.

  2. 02

    Shape

    Define the smallest valuable system, responsibilities, integrations and launch plan.

  3. 03

    Design

    Create the interface, journeys and brand expression around real working conditions.

  4. 04

    Build

    Develop and connect the website, data, workflows and administration.

  5. 05

    Launch

    Test, migrate, train and release through a controlled rollout.

  6. 06

    Care

    Host, monitor and improve the product as the business evolves.

Who it is for

A strong process can live in any industry.

“If your business depends on a process that customers or staff find confusing, Standard28 can explore whether a focused digital system would improve it.”
Local service companiesRetail & ecommerceRepair & maintenanceIndependent professionalsHospitality & bookingProperty & facilitiesSpreadsheet-heavy teamsFounders validating a product

Ways to begin

Three useful starting points.

01

Digital foundation

For businesses that need a clearer website, enquiries and customer journey.

Scoped after discovery
02

Connected operations

For businesses that need their website, CRM, workflow and communication joined together.

Scoped after discovery
03

Bespoke product

For founders and organisations commissioning a new software product or platform.

From an agreed prototype to a supported production system

Case study · Build in progress

Techsugi × ANYTECH

Capability demonstrated honestly, while the first pilot shapes what comes next.

01 / The problem

A customer website and repair workflow operating as separate worlds.

Enquiries, updates, approvals, repair information and stock risk being repeated across disconnected touchpoints.

02 / The connected journey

One repair record, from first enquiry through collection and warranty.

Standard28 has designed and built the public experience, diagnosis and booking flow, repair desk, quotes, approvals, updates, inventory and administration as one product.

03 / Now testing

Real shop conditions are shaping the prototype.

ANYTECH in Hammersmith is the first pilot business. Operational edge cases, staff workflows and the route to a supported production system remain under active testing.

Repair is the subject, not the limit. The same discovery method can uncover the right connected system for another business entirely.

Commission Standard28

What is your business still doing the hard way?

Tell Standard28 where customers get lost, staff repeat work or existing software no longer fits. We’ll turn the problem into a clear first scope—not a generic sales presentation.

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