Start with the smallest useful intervention. Expand only when the website, enquiry volume or operating workflow genuinely justifies it.
These are different scopes, not the same project with quality removed.
For a credible business with one urgent customer-journey problem, without replacing the full website.
For an established local business whose current website no longer reflects its reputation or makes enquiries easy.
For a higher-value business needing stronger service architecture, integrations and an initial automated enquiry workflow.
Added on top of a website that already converts. Every customer-facing message stays under your approval unless you explicitly choose otherwise.
New enquiries are answered within seconds, asked the right qualifying questions, and arrive with the detail you need to price the job.
Drafts written from your own pricing, wording and past jobs. You review and send — it removes the blank page, not your judgement.
Quiet leads chased on a schedule you set, so the quote you spent an hour on does not simply expire in an inbox.
Review requests triggered at the moment a job finishes well, replies drafted for approval, and the resulting proof surfaced on the site.
A private branded workspace for any business losing enquiries between the first call, the estimate, the follow-up and the booked job.
This is not a job-management system, invoicing platform, accounting system, stock system or call centre. WhatsApp, SMS, telephony, advanced integrations and third-party usage are separately scoped.
Target 4–6 weeks after workflow sign-off and complete inputs. Payment is 50% to begin, 25% after the working CRM review and 25% after acceptance before handover.
Hosting administration, monitoring, minor edits and technical support.
Hosting administration, monitoring, minor workflow changes and support.
Automated follow-up, review requests and pipeline improvements when lead volume justifies them.
To establish a credible investment range and avoid wasting either side's time. The final proposal confirms exact scope, dependencies, ownership and exclusions.
No. The method suits any small business that wins work through enquiries, quotes or bookings. Sector experience shapes the questions asked during the review, not whether the work is a fit.
No. If budget is the constraint, Standard28 removes scope in writing. It does not quietly sell the same work cheaper and reduce quality later.
Not by default. Drafts are prepared for your approval. Fully automatic replies are only enabled where you have reviewed the wording and explicitly asked for it.
No honest supplier can guarantee either. The work improves clarity, trust, usability, follow-up and measurement so the business is better equipped to convert demand.
Not by default. The CRM manages enquiries and sales follow-up. Existing operational systems remain authoritative unless an integration is explicitly scoped.
